Advances in technology have changed the way we do business in virtually every industry, and the benefits field is no exception. Benefit advisers who want to stay relevant must stay abreast of emerging technologies. But those who want to truly differentiate themselves from the competition need to leverage technology in creative and innovative ways, not only to improve their own internal systems, but also to offer new solutions for employer clients.

Benefits firm WorkforceTactix Inc. is doing just that. Formerly named Group Insurance Solutions, Chairman Jonathan Anders says the Sparks, Md.-based company in 2010 changed its name and its focus to employ technology and data analytics as a way to forecast an employer’s high health spend and offer clients new solutions to tackle their rising health care costs in the process.

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