The voluntary benefit field is one of the few industries able to sustain persistent growth over a significant period of time, and these days it’s group employee benefit brokers who are reaping those benefits more than any other distribution method. As a result, they have assumed a position of power in the industry, but if they want to maintain growth, benefit brokers must remember to put employee interests first, Eastbridge Consulting Group’s Bonnie Brazzell and Gil Lowerre said Tuesday at EBA’s Workplace Benefits Renaissance in Atlantic City.

Numbers for 2014 are still coming in, but Eastbridge estimates there was around $6,780 million in new business annualized premium in 2014, representing approximately 2% to 4% growth over 2013, said Brazzell, vice president.

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