Although private health insurance exchanges have been around for years, and open enrollment is becoming increasingly technology-driven, a new analysis from PricewaterhouseCoopers estimates even more employers will move active employees to private exchanges in part because brokers are taking on a bigger role in pushing them as a solution to rising health care costs.

Just like private exchanges, health care costs have been on a steady climb for years. And while private exchanges have not been very prevalent in the large group market, that is changing because brokers and consultants are seizing the business potential private exchanges present, says Barbara Gniewek, principal and private exchange lead with PwC in New York City.

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