The concept of bundling term and permanent life insurance is not a new one - it's been around for 20 or 30 years on the individual side, says Rob Shestack, managing director and national employer benefits sales leader at Marsh U.S. Consumer. However, the need has never been greater for such a voluntary benefit offering at work, as the days of "kitchen table" individual life insurance sales are all but forgotten.

Shestack points out that less than a decade ago there were only a few voluntary worksite carriers pairing perm and term, but today they recognize that bundling provides an easier and faster strategy that benefits both the broker and the client.

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