Leaders in states running their own exchanges say they realize brokers “are a very important channel for enrollment” in insurance, and are continuing to certify them daily. On a Monday conference call organized by FamiliesUSA, four state representatives provided an update of how many brokers are registered and certified to sell in their exchanges:
However, those numbers are expected to continue to rise. Covered California’s Executive Director Peter Lee said he expects it will be close to 20,000 by the end of month — saying brokers are “vital to every exchange’s success.” In Connecticut, despite 700 brokers assisting in the exchange, AccessHealthCT’s CEO Kevin Counihan said that 150-200 brokers are the most active, producing 80% of all activity. “Our focus is on those folks,” he said, noting that the exchange partnered with the Connecticut Association of Health Underwriters.
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