As the CEO of an all-natural gourmet food company, Dr. Keith Kantor prided himself on his staff’s healthy approach to eating and living. So vibrant was the culture of health within his company, his wellness program enjoyed an 80% engagement rate and, he says, and delivered a return on investment of $4 for every $1 spent.

So, when Mike Tinney, CEO of Fitness Interactive Experience (FIX), approached him about beta testing a new wellness challenge, Kantor said his first inclination was to say, “No.”

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