As the challenges mount for benefit advisers to prove their value to clients, one of the main questions I think we should consider is can we help HR? And if so, how? What are the solutions that help HR be more effective to their organizations? Is it possible that benefit advisers might be able to help HR have a more strategic seat at the table?

I believe that we must help HR and there has never been a better time than now to do so. However, I'm not so sure that most benefits shops have gone about helping HR in an effective way.

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