Voluntary accidental death and dismemberment coverage received the highest rating (43%) from leading carriers selecting it as a ‘very profitable’ product line, according to The Frontline Report, Worksite/Voluntary Product Trends 2012.

Respondents ranked universal life/whole life second (41%) followed by term life (26%) when asked to rate their voluntary products in terms of profitability in the report conducted by Avon, Conn.-based Eastbridge Consulting Group.

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