A branded HR program and a contemporary communications strategy facilitated the voluntary shift by OSI Systems’ full U.S. workforce from the traditional PPO health plan to an enhanced high deductible plan in just two years.

OSI Systems is an integrated designer and manufacturer of specialized electronics with more than 6,000 employees in over a dozen countries. In a recent webcast, OSI’s chief human resources officer Rick Merritt discussed the tactics his company used to drive a culture of consumerism with Jay Krishnan, the director of product marketing at employee communications company GuideSpark.

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