The hardest part of starting any business is getting clients. Whether you own a restaurant, are an attorney, an author, or an insurance broker, clients are your most valuable asset. The energy required to develop a client base at the start can seem overwhelming. However, if you treat each new client like the very first, your time spent prospecting will decrease as your business grows. It is better to have 50 clients who each feel like they are your one and only than it is to have 100 clients who think you're mediocre. Those clients will eventually go elsewhere, lured away by even the smallest dangling carrot.

So how do you keep your clients for life? It's actually very easy. If your clients like you, trust you, and feel that you have their best interest in mind at all times, it will take a very compelling offer to make them go astray. For example, I get calls on a monthly basis from clients asking my opinion on something they have recently heard.

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