Not only is it painful for an employee to hear the news that their loved one has suffered a heart attack, but the unforeseen costs of health care will soon take a physical, emotional and financial toll if they are not prepared.

"With the lack of personal savings that exists in this country, if they (employees) can't turn to insurance, they may have no other financial alternative and end up losing their homes or declare bankruptcy. Brokers and advisers have to think about critical illness as a great voluntary benefit because it allows an employer to provide an option that acts as a safeguard for an employee's financial welfare," says Kevin McNamara, vice president of client services for Innotech Benefit Solutions, a unit of Willis Group Holdings.

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