A new cloud-based communications platform, called Marcom CX, launched by Broadridge Financial Solutions aims to cut communication costs for businesses by using an “omni-channel” approach that may improve participant engagement in retirement plans by 30%.

Marcom CX offers personalization features and is aimed at large-end retirement providers to offer to their clients. The new service will be used by employees to examine their fund’s performance, vesting schedule, daily pricing of their investments, loans and other data related to retirement.

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