Technology will play a huge part in the success of private health care exchanges, as consumers are used to choice while shopping on the Internet, a top executive at Aon Hewitt said. Speaking in July at the Private Healthcare Exchanges conference, sponsored by EBA's parent company SourceMedia in Chicago, John Moses said working on the consultancy's exchange has been one of the most exciting things he has ever been involved with.

According to Accenture, 83% of American consumers are unfamiliar with private exchanges. Yet by 2018 their total enrollment will surpass state and federally funded public exchanges. Therefore, the key to making the private exchanges work is helping employees - who now need to be seen as consumers, Moses said - successfully navigate through them.

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