Despite a down economy, customers are willing to pay for more quality from their health insurance providers, according to a recent survey. In fact, close to 50% of those queried say they are willing to pay more for quality customer service.

This is an issue that U.S. health insurers need to address sooner than later, according to Accenture, which conducted the survey, “Seven Secrets Your Health Insurance Customers Are Not Telling You.”

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