An adviser’s ultimate goal when it comes to helping clients improve their benefits communication through technology should be to provide them with options that they will actually use. While traditional avenues such as email, paper and employee meetings still work in some respects, “it’s easy to create a better model,” Jeff Hill, president, eTekhnos, told attendees at the benefitsCONNECT Benefits Technology Summit in San Diego.

The standard options create a gap in communication, as they get lost in the everyday work shuffle, Hill said. Advisers who encourage employers to leverage other mediums, such as social media, mobile-friendly websites, text-based communications and other content creating platforms “look like a rock star to your clients,” he said, because they are “bringing great content they can just turn around and use.”

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