Dan McNeill will be the first to tell you, voluntary benefits have gone through quite a transition. Once representing a few products geared toward individuals that were priced from binders full of age-based spreadsheets, the industry was a world away from traditional group life and health products and the brokers who sold them. If you've got the money to spend on benefits, those brokers believed, then why not just buy a lower deductible?
But, over the last decade, with costs growing increasingly prohibitive and plan designs changing in an effort to compensate, voluntary benefits have increasingly gained credibility with the broker community as a compliment to the group chassis.
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