New benefit technologies are springing up on a regular basis and presenting advisers and brokers with an incredible amount of choice – and, in some cases – competition from high-tech ventures moving into the market.

Michael Lujan is the co-founder and chief strategy officer at Limelight Health, a Silicon Valley-based start-up that offers a quoting technology platform, called QuotePad, for health insurance agents, carriers and private exchanges. He is president of the California Association of Health Underwriters. He also helped launch the California Health Benefit Exchange, now known as Covered California, and is a former agent, general agent and director of sales for Blue Shield of California.

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