Benefit advisers remain confused about the ins and outs of offering a private exchange solution to their employer clients, but industry experts say offering one is crucial to where this industry is headed. Private exchanges also promise returns on investment for employers and brokers, said Joseph Bucci of Strategic Benefits Consultant GBAC Inc. on Tuesday at EBA’s Workplace Benefits Renaissance in Atlantic City.

“As a broker dedicated to this industry, I don’t see how I stay in business without embracing technology — and private exchanges are technology,” he said.

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