It wasn't long after Rick McKinley got his start as a benefits broker that he encountered one of his biggest frustrations in the business: data overload.

"You know, when you're dealing with a self-funded client, you just get this mound of paper with all this claims data in there," recalls McKinley. "You can draw some obvious conclusions out of it, as far as where problem areas are, but you can't get specific enough on a group to figure out how you should address those problems."

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