In an effort to respond to the economic drivers transforming the benefits sector, Digital Insurance, Inc. and Digital Benefit Advisors Inc. — formerly the advisory division of Digital Insurance — on Wednesday announced they have become a single operating company with a new name: OneDigital. The move combines the employee benefits agency with the employee benefits solutions to leverage technology for a digital community, says Adam Bruckman, president and CEO of OneDigital.

“Nothing is really changing from the way we go to market,” he says. “Everyone is coming under one umbrella, one brand.” The decision and 18-month process to rebrand is a response to the “significant convergence” of broker consolidation, digitalization and an increase of millennials in the workplace.

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