A majority of employees (90%) recognize the importance of group disability insurance and believe their employer should offer it, according to a recent Unum survey — but most (52%) do not understand this coverage. Not only does this present an opportunity for brokers to build their trusted adviser status with employers, it also has great potential to lead to more sales of the product. Because, despite their lack of knowledge about employer-provided disability insurance, 88% of employees surveyed think it is personally important to be covered.

This lack of knowledge is evident in that employees are far more likely to believe that injuries (66%), rather than illnesses (34%), cause the majority of disabilities that keep employees from work for at least three months. When in reality Unum reports that 15% of leading causes of long-term disability claims are from cancer.

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