As employers continue to meet the challenges of rising health care costs and compliance with the Affordable Care Act, benefit advisers say voluntary dental benefit sales are increasing, a trend confirmed by a recent report from Avon, Conn.-based Eastbridge Consulting.

Employers are cutting back on programs that they’ve historically paid, including dental. But because employees still crave choice and coverage, voluntary dental benefits are becoming a hot commodity and advisers should take note, benefit brokers tell EBA.

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