Employers using fast-feedback apps to measure worker satisfaction, engagement
The days of employers conducting employee engagement surveys once every year might be coming to an end.
Thanks to “fast feedback” applications, employers can conduct quick online surveys of their employees to measure how engaged they are at their jobs. The data from these polls is then collated and presented, often in real time on dashboards, to employers to show their workforce’s level of engagement and satisfaction. Some of these web-based programs also can present CEOs with steps they can take to improve their environment and culture.
These tools are available from Culture Amp, Glint, TINYpulse, PeakOn and others.
One of the main benefits of fast feedback, according to Glint CEO Jim Barnett, is that it cuts down on “regrettable attrition,” which occurs when talented employees leave for better jobs.
Glint customers include eBay, Glassdoor, Intuit, LinkedIn and Sky Broadcasting. These clients send out e-mail invitations to workers and ask them to take a voluntary survey, which can feature either stock employee engagement questions or queries that can be fine-tuned for a specific workplace.
Glint recommends 10 to 20 questions per Pulse — what it calls employee engagement survey sessions — and results are sent back to the employer’s HR directors and senior executives. According to Barnett, the Pulses are confidential but not anonymous. Barnett explains that while anonymous surveys do not record the respondent’s name and job title, a confidential survey means that only Glint knows who took the Pulse. The employer is only presented data from specific job groups or job descriptors within an enterprise, such as a production team or IT support.
This month, Glint announced two new capabilities to its real-time employee feedback program, called Always-On and On-Demand Surveys. Always-On allows workers to express their concerns at any time and On-Demand Surveys gives managers and executives the opportunity to perform quick, ad hoc surveys of staffers.
“Some of our companies use the Always-On Survey if they want people on their team to give feedback at any time on a particular topic,” he says.
Firms also use fast feedback for onboarding new hires, Barnett says. Companies have set up Glint’s program to gauge new workers at their 30 and 60 day-mark of their employment to “see how that onboarding experience impacted their engagement,” he says.
Culture Amp also provides fast feedback tools via a library of survey templates that cover a range of employee feedback topics including diversity and inclusion, manager effectiveness, wellness and exit interviews. Culture Amp’s clients include Aligned Leisure, Box, Etsy, McDonalds, Adobe and Yelp.
“We encourage customers to customize surveys to make the language more relevant, and to ensure every question reflects something the company is willing to act on,” says Culture Amp CEO Didier Elzinga.
Culture Amp presents its survey results to employers via a dashboard that displays the top drivers of employee engagement in real time. “Users can then drill down to understand more about each question, including how participants responded across a range of different demographic factors,” Elzinga says.
Sometimes CEOs are presented with news they were not prepared to hear, according to Elzinga. Some customers take to the employee survey process with the mindset of ‘myth busting,’ he says. “They want to know if some truth they hold dear is actually just a story they’ve been telling themselves. Every now and then, an employee survey will provide surprising results to an HR or executive team,” he says. “Whether people go into a survey looking to bust myths or gather baseline data, the important part is being open to accepting the results.”
Glassdoor takes the pulse of its workforce
Glint customer Glassdoor, the online job recruitment site that also allows visitors to anonymously rate their current employer’s work environment, compensation and culture, not only urges its employees to rate the firm using its own tools, the company also uses Glint’s software to view employee engagement at a more granular level.
Glassdoor conducted its first Glint Pulse in October 2016 and has rolled out three since then. The next is scheduled for January 2018, according to Marca Clarke, director of learning and organizational development at Glassdoor.
“We looked at employee engagement and the things that drive discretionary effort [among employees who work harder],” Clarke says. “This is strongly correlated with retention as well.”
Clarke said that one Glint Pulse found that the employees’ view of Glassdoor culture varied from location to location. Of its 700-person workforce, people working in the newer satellite offices were happier than the employees in its Mill Valley, Calif., headquarters. She speculates that this response could be due to newer, more eager employees hired in brand new, recently opened offices.
“People think culture is monolithic that should be felt across the company but we could see that there was some variation from office to office. With Glint, we were able to slice the data not just by region and job function but [we could] go to the manager level to look at how people with different performance ratings think about the culture,” she says.
Recent research from Aon Hewitt found that a 5% increase in employee engagement is linked to a 3% lift in revenue a year later. According to Barnett, Glint clients that regularly conduct surveys and take steps to engage their employees often see a boost in the price of their company shares.
“Companies in the top quartile of Glint scores last year [saw] their stock outperform the other companies by 40%,” he says. “They now have the data and can see that employee engagement and the overall employee experience really do you have a dramatic impact on the result of their company.”