Gallagher Benefit Services' recently announced partnership to launch a private health insurance purchasing exchange is the latest seismic activity shaping winners and losers in an ever-evolving market.

The benefits arm of insurance giant Arthur J. Gallagher picked Liazon Corp. to offer the Bright Choices Exchange, a private model allowing clients' employees to choose from among 15 different types of products, creating a benefits package unique to their needs.

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