When financial advisers look to work with women, they should keep two things in mind: the wooing process tends to take longer, but they are usually more loyal, according to Sallie Krawcheck, president of Bank of America Merrill Lynch's global wealth and investment management unit.

The remarks came as part of the firm's wealth management panel on women and retirement. As women come to represent more of the professional population — 58% of college graduates and 54% of U.S. professional and managerial jobs — they must be more vigilant in building wealth and retirement savings.

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