As we are approaching the end of 2011, I thought it would be appropriate to provide some commentary about a winning strategy that we have seen forward-thinking benefits advisers, brokers and voluntary benefits firms employing in the marketplace.

We can provide some first-hand insight regarding these firms as they all are or have been active Daymark clients in the last two years. As you will see, some of these firms have evolved over an extended period of time and have achieved enormous success, while others have more recently taken a very strategic approach to their marketing, sales and client interaction activities with impressive results.

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