Voluntary home and auto benefits are an increasingly important part of many brokers' product arrays - and revenue streams.

Interest in selling voluntary home and auto insurance has been on the rise in the last several years, says Mark Parabicoli, Liberty Mutual's EVP and managing director of auto and home voluntary benefit programs. When Parabicoli started in his current role three years ago, "I wasn't receiving many calls from non-traditional voluntary benefit brokers. This year, the calls I'm receiving from brokers looking to get into the market have increased by maybe two or three times," he estimates.

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