Health care reform prompted many health insurance agents to leave the industry, but Rodger Bayne says opportunities exist for those brokers that have persevered. How employers design benefit packages may be changing, but there’s still a role for advisers who embrace it, he says.

The uncertainty and complexity of the Affordable Care Act has compelled thousands of insurance agents to bail out of the industry either through mergers, redirection of their sales efforts or simply selling their shop, Bayne, president of Benefit Indemnity Corporation, told attendees of EBA’s Workplace Benefits Renaissance Tuesday. Yet, many of the same sales rules apply and advisers willing to be market leaders and differentiators can thrive.

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