Advisers looking for innovative ways to help their clients attack health care costs now have a new arrow in their quiver: the nascent field of surgery benefit management. SBM combines the use of medical centers of excellence and medical tourism with data mining, predictive modeling, health coaching and case management.

EBA caught up with Vic Lazzaro, CEO and cofounder of BridgeHealth Medical, a Denver-based firm that is pioneering the SBM concept. Prior to launching BridgeHealth in late 2007, he was CEO of UnitedHealthcare for the Mountain states region.

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