Washington is abuzz with talk of health care reform implementation. Timelines, deadlines, funding - you name it. But it isn't just health policy wonks and journalist-types who are knee-deep in the subject. Steve Brill, the founder of American Lawyer magazine and CourtTV captured the nation's attention when he wrote TIME's March 4 cover story, "Bitter pill: Why medical bills are killing us."

Another out-of-the-health-care-limelight name made headlines around that time, David Goldhill, CEO of the Game Show Network. He never wanted to be in the spotlight. But when he experienced the death of his father from something "very preventable," he couldn't sit back any longer. Goldhill authored the book, Catastrophic Care: How American Health Care Killed My Father - and How We Can Fix It. Recently, EBA talked with Goldhill about why he's taking on the next great health care battle - cost and quality.

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