If men are from Mars and women are from Venus, as a 1992 best-seller once surmised, then they’re also often worlds apart when it comes to planning for retirement.

A recent OneAmerica survey of 5,424 women and 5,331 men raises the prospect that employee communications could be more effective when customized around these stark differences. It’s a strategy that producers might want to pursue with their employer clients, the researchers say.

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