A broker who created a storefront for selling on the Texas health insurance exchange was shut down, so to speak, last week. Will Heavin of Corpus-Christi, Texas, says so far his plans to turn his office into a walk-in and call-in enrollment center averaged five to six inquires during last week’s launch — but the carriers in the area didn’t have their sites up for pricing and enrollment.

Heavin told EBA that this strategy for exchange sales is based on a large opportunity in his area, with almost 40,000 of the population subsidy-eligible. He is “happy” with the initial response from the community because he says his only advertising last week was putting up large and small signs in front of his office at a high-traffic intersection in town. Today he’s running an ad in the local paper.

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