Maybe it's easier because I'm a woman, but I somehow manage to get on the news or in local trade journals and newspapers a lot ... for free. No paid advertising has ever brought me even half of the income that results from these free radio shows, public appearances and newspaper write-ups. Maybe it's because women tend to have an aura of trust about us that men have to earn. This isn't fair, but few things are.

Whatever the reason, the media have been a wonderful sales tool for me, and it costs absolutely nothing - if you do it right. Let me show you how.

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