January's cover story
Peter Browne has worked with The American College and other groups that help train us and make us better at what we do. He has given time and shared his connections. He has shared his history and knowledge. By providing his insight into continuing education and training programs, tools are now available — some of which free — that help us become better resources for our clients.
Great leaders, business people and sales people never stop learning, and should never stop giving back to their industry. Think of ways that you can give back, and start today.
Making it fit
After reading Mel Schlesinger's article on marketing,
How can you give back through marketing? Schlesinger mentions contacting your local groups such as the Chamber of Commerce and speaking at their events. Awesome! Don't sell, inform. Teach. Share your knowledge. And don't expect anything in return. Instead, find ways for people to reach out to you after the presentation, and find ways to keep in touch and educate them more. Many of those people will become prospects, and then clients.
Six-pack apps
The idea of mobile apps for communications tools is a great one. After reading John Lamb's column,
Lamb makes a great point on how information can be pushed out to employees. If they can inform people about office closures, why not inform them about a local walk or run? A networking group could be set up for different interest groups in the company. Are there a lot of runners or gym rats in your company? Pull them together with a Facebook group. If you are an adviser, think of ways you use technology and share them with your clients. This would be a great way to give some of your knowledge to others, and share some value-add ideas.
Mentor-iffic
Finally, thank you Amy Lane Carst for your great column on being a mentor (
Bryant, founder of Woodlands, Texas-based SB&K Benefits, can be reached at
