Carlsbad, Calif.-based GRP Advisor Alliance has built its business on helping financial advisers offer value-added options to their 401(k) plan clients. These options include access to collective investment trusts and financial wellness programs.

GRP pools the collective resources of all of its adviser members to offer benefits that were once only accessible to plans with more than 10,000 employees in the past. GRP, which was founded in January 2015 and employs 22 people, started out representing adviser clients with $18 billion in assets under advisement. This July, its adviser clients represented $184 billion in plan assets.

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