Offering benefit plans that are valuable and desirable, meet a company’s goals and maintain costs is a balancing act benefits executives dread. But, according to a new report, employers can manage those priorities by building a benefits platform that considers how specific offerings can work together.

Employers with customized benefits plan are more apt to see higher retention numbers, and their employees are more likely to utilize retirement and disability benefits, according to Prudential’s recently released “Insights for Optimizing Your Employee Benefit Program.”

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