September is Life Insurance Awareness Month, but regardless of what time of the year it is, it’s never too late to consider how much coverage we have. At least one in three households would have immediate trouble paying living expenses if the primary wage earner died, and 40% have not bought life insurance because they are unsure of how much or what type to buy, according to the 2016 Insurance Barometer Study by Life Happens and LIMRA.

Because of these statistics, it is important for advisers to continue to inform clients of the importance of offering more than a one-time basic salary life insurance plan.

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