Arizona benefit brokerage Lovitt & Touché has a distinct marketing campaign for its private benefit exchange, ClearPath Prime. The product is not a silver bullet cost-cutting tool, but rather the embodiment of a philosophy that clients fully engage in enhanced communication efforts that will enable them to better deliver benefits to their employees.

The firm’s exchange has 41 clients and almost 11,000 employee lives in it, running with technology from Liazon. EBA spoke with Lovitt and Touché’s Senior Vice President Doug Adelberg to understand how the company ensures clients are the right fit to participate in ClearPath. What follows is an edited version of the conversation.

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