For brokers to survive, they need to make their value manifest — and one way of doing that is through technology, Alan Katz, a former National Association of Health Underwriters president, said Monday during a session at NAHU’s annual conference in Albuquerque, N.M.

There has been an explosion in the last few years of tech startups serving the benefits industry. These companies, such as Zenefits and Namely, are not unfair competition or “even all that innovative,” said Katz, principal at Los Angeles-based consultancy The Alan Katz Group. Rather, they created an unlevel playing field for advisers.

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