The realities of small business life usually include a handful of employees who have multiple responsibilities — and that goes double or even triple for the business owner. With the right approach, advisers can help these professionals to ease the burden.
Right now, the No. 1 problem brokers face when dealing with small business owners is time constraints, according to a recent MetLife white paper, “Three things small business owners don’t always tell their benefits brokers.” As an entrepreneur, an SMB client’s main focus is the growth and profit of their business, and finding the time to handle what benefits package will best suit their employees’ needs can cut into that goal.
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