Many brokers are concerned with finding ROI in wellness plans and how employers can incentivize their employees while still remaining in compliance with HIPAA regulations. At EBA’s Workplace Benefits Summit Wednesday in Nashville, Tenn., Winston Ball, chief operating officer for hubbub health, Michelle Clark, health and performance director of the central region for HUB International, and Brandi Williams, director of human resources of Producers Dairy Foods, participated in a panel discussion focused on the intersection of wellness and digital health in answering these concerns.

“To find ROI [on wellness] can be very difficult today,” Ball said. “You may need 1-3 years of claims data. You need to be able to compare claims data from year to year and compare claims data that has not served wellness either.”

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