As numbers emerge about the amount of enrollments brokers completed on some exchanges, they will mean different things to different people. In California, for example, the proportion of consumers who directly enrolled themselves on the state-run exchange to those who used a broker is almost even. But it doesnt feel like that to everyone.
Connie Framberger has been preparing to enroll consumers on the public exchanges since the health reform law was passed in 2010. As president at an agency in San Luis Obispo, Calif., where the 300,000-person county is composed largely of small businesses, she knew that many small groups would potentially drop their benefits, send employees to the exchange or have more questions for her about how it impacts them.
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