Expressing gratitude and appreciation to clients on a regular basis represents a huge business differentiator that can improve sales and marketing opportunities for producers, says Michael F. Sciortino, Sr., author of Gratitude Marketing: How You Can Create Clients For Life By Using 33 Simple Secrets From Successful Financial Advisors.

His suggestions are divided into four quadrants:

Register or login for access to this item and much more

All Employee Benefit Adviser content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access