Much of the focus on private exchanges has recently centered on small companies. In January, Fidelity launched Fidelity Health Marketplace, a private benefit exchanged specifically geared to its small- to midsized employer-clients. And consulting firm Accenture released a report recently that pegged the exchange growth rate at about 35%, with companies employing 100 to 2,500 people fueling much of the expansion.

But there’s a new player focusing on the large employer market. Hixme, a California-based technology company, officially launched this week and the platform enables large employers – generally those with 500 or more employees – to set their benefits contributions and then facilitates employee access to the retail health insurance marketplace.

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