In the constantly changing health insurance business, the only way to stay ahead of the competition is to reinvest in your company, your employees and your technology. That’s what Sparks, Md.-based Kelly & Associates Insurance Group has been doing, including moving most of its nearly 500 staff into a new corporate headquarters in June. For CEO Frank Kelly III believes firms need to reinvest and it is part of the reason why his company – which operates direct sales, administration services, marketing, and payroll – spends up to $10 million a year on technology. What can smaller firms learn from Kelly and why is the continual reinvestment so important? Kelly, whose firm started in his parent’s basement and last month moved into a 102,000 sq. ft. headquarters building, shares what he has learned.

Why do you reinvest in your firm?

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