Industry analysts praise one-stop shopping tools as a positive reason why many employers are moving to private exchanges. At Xerox’s Buck Consultants, 100% of employees enrolling through the company’s exchange engaged with its technology — and made an average of 11.5 return visits, says Sherri Brockhorst, leader of the RightOpt exchange at Buck. Consumers interacted in the way Buck hoped they would, she says, including reviewing health and incentive-triggering actions they should take. EBA spoke with Brockhorst about Buck’s long-term plans for the exchange. 

1) What is the structure of your exchange? What makes it different?

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