In general, innovation in dental benefits has lagged behind medical, industry experts say, but employers increasingly are looking for ways to offer more comprehensive and customized benefit packages to attract and retain talent. Recognizing this trend, Rose & Kiernan developed a unique private benefit exchange to include a comprehensive lineup of products — including a choice of customized dental plans.

The East Greenbush, N.Y.-headquartered firm, established in 1869, has always looked at change and challenges as “an opportunity,” according to its senior vice president of employee benefits management, Keith Dolan.

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