EBA’s annual Workplace Benefits Summit, held last week in Boca Raton, Fla., included a celebration of our Advisers of the Year, strategy and marketing tips from benefit professionals, and the presentation of our inaugural Most Influential Women in Benefit Advising awards. In case you missed the event, here’s our coverage:

How women are changing the benefits industry

Once a heavily male-oriented field, the benefits business has not only embraced female brokers, but women have become an integral aspect of the industry and are changing it for the better, according to a panel of some of EBA’s inaugural group of Most Influential Women in Benefit Advising who were honored at EBA’s Workplace Benefits Summit.

The ACA will require advisers to use automated tools and systems

Every broker says they provide good service and most provide the same examples of what they provide, said George Reese, founder and CEO of Employee Navigator at EBA’s Workplace Benefits Summit in Boca Raton, Fla. While “insurance agents are great salespeople [they] sometimes lack strategy,” he added.

How data analytics will change the way you sell voluntary products

A majority of employers focus on employee demographics to evaluate voluntary benefit offerings, but benefit advisers using data analytics and analysis to more specifically target their clients’ employee groups and individuals could find better success in creating an appropriate voluntary package.

Benefits education, communication paramount during the coming year

The complexities of the Affordable Care Act continue to confound employers and their employees, which is why communication between your employer clients and their staff will be more important than ever during the upcoming open enrollment season and into 2015. “Listening is more critical than ever,” Teresa White, executive vice president and chief operations officer of Aflac Columbus, said during her keynote address at the conference.

Employee engagement: The missing piece of your marketing strategy

A well-run benefits firm that stands apart from others will offer clients and prospects solutions for employee engagement, according to Brian Drummond, a broker at Walton Insurance Group in Jackson, Miss., told conference goers.

How online shopping has changed the way advisers must sell

Consumers shop online for nearly everything nowadays – health care coverage included. That means a different approach is needed for selling insurance, says Wendy Keneipp, partner and coach at Q4intelligence. “The Web has completely changed the way that we buy,” Keneipp said during a session at EBA's Workplace Benefits Summit.

Has the ACA guaranteed benefit advisers job security?

The Affordable Care Act has presented employers plenty of new challenges to grapple with when it comes to offering health care coverage, and, many say, has expanded the critical role of benefit advisers who heed the call.

Why benefit administration systems are crucial for ACA compliance

With the Affordable Care Act’s employer shared responsibility reporting requirements for 2015 quickly approaching, benefit advisers should already be working with employer clients to implement benefit administration systems to ensure compliance with the law, industry experts say. And those advisers who haven’t had this conversation with their clients need to do so now, they caution.

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