When it comes to recruiting and retaining top-notch employees, there’s plenty of plush perks employers offer: an aromatherapy relaxation room, laundry service, even paying for egg freezing. The latter sparked plenty of discussion when Apple announced in October it will join Facebook in offering such services in 2015. Supporters say it’s a nice perk, while opponents see it as a blunt message from the tech giants that women should put career ahead of family.

From a legal perspective, advisers aren’t so much responsible for the message surrounding a benefit as the underwriter, says Susan Combs, president of full-service firm Combs & Company. “They have compliance-approved information typically to be shared,” she says.

Register or login for access to this item and much more

All Employee Benefit Adviser content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access