Healthcare costs continue to climb, and many Americans are living paycheck to paycheck, making a disabling condition or injury that can keep them out of work financially devastating. In searching for ways to cover that “critical exposure,” says Meredith Ryan-Reid, senior vice president of Accident and Health for MetLife, accident and critical illness coverage can help. The most important way to drive access to those benefits is for brokers to ensure employer clients provide more decision-support tools at the time of plan enrollment, she says.

“We also see a direct correlation in the number of employees who select these products when they have an integrated tool to see how the benefits will work for them,” Ryan-Reid says. “If [employees] move to a high-deductible plan, they’ll save on premium and use some of that premium savings to invest in a CI, an accident plan. That’s one of the most effective ways we see the supplemental health products being communicated.”

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